SGENYN(b. 1992)'s work started in 2016 with a portrait photography project using 35mm film. She works on moving the afterimage of memory into the present by mixing media such as photos, videos, designs, formations, and installations. Since 2021, she established misé seoul (currently named SGENYN SERVICE), a creative studio borrowing from the form of a fashion brand, to make her inner world happen and to continue her creative activities. She deals with the entire visualization work required for the collection presentation process, such as project planning, art piece and product execution, styling and lookbook shooting including graphic design.